Category: News Releases

PGA TOUR Professional Austin Smotherman Joins First Tee as an Official Ambassador

PONTE VEDRA BEACH, FL., (July 12, 2022) – PGA TOUR professional and First Tee alumnus Austin Smotherman has been named an official ambassador of First Tee. A Loomis, Calif. native, Smotherman participated in the Greater Sacramento chapter from age seven until 18 and developed his golf game and character during his time in the program. As an ambassador, Smotherman will showcase his involvement with the youth development organization and the impact it has on his life to help inspire the next generation.

Smotherman is debuting the First Tee logo on his bag this week during the Barracuda Championship in support of the program and its mission to empower kids and teens to build their strength of character through golf. As an ambassador, he will also give his time to meet with participants, donors, and chapter leadership to inspire more support of its mission and participation of the program.

“I’m honored to take on this role as First Tee Ambassador,” said Smotherman. “Looking back at my time as a participant, I really value the balance of developing my character while I was also developing my golf swing. Those experiences and the skills I acquired helped shape who I am as a person and now as a professional athlete. They still guide me today as I navigate the ups and downs of this game that I love.”

“On behalf of the PGA TOUR, congratulations to Austin Smotherman on today’s announcement regarding his new role as official ambassador of First Tee,” said PGA TOUR Commissioner Jay Monahan. “Competing on the PGA TOUR requires hard work and perseverance and his story and the character strengths he developed during his time in First Tee will help inspire many kids and teens as they explore the many opportunities golf can provide. Austin paying it forward is another example of what makes the PGA TOUR – and our members  – so special.”

During his time in First Tee, Smotherman progressed through the program, transitioning from a participant to a junior coach and mentor to the younger kids. In 2009 and 2010 he played in the PURE Insurance Championship Impacting First Tee and in 2011 he earned First Tee – Greater Sacramento’s Core Value Award.

In 2016, he graduated from Southern Methodist University where he played on the men’s golf team. After competing for two seasons on PGA TOUR Latinoamérica (2017 –2018) he transitioned to the Korn Ferry Tour (2019-2021) until he earned his PGA TOUR card in August 2021. Smotherman is the third First Tee alum, following Scott Langley (retired) and Cameron Champ, to achieve this milestone.

“We are proud to welcome Austin as our First Tee ambassador,” said Greg McLaughlin, First Tee CEO. “This is a special moment as we celebrate our 25th anniversary and the lasting impact we are having on youth and alumni across the country as they pursue their careers and passions, both on and off the golf course.  His commitment to giving back and dedication to living out his values is an inspiration and will impact many lives.”

Launching in 1997, First Tee is celebrating 25 years of enabling kids to build the strength of character that empowers them through a lifetime of new challenges. By seamlessly integrating the game of golf with a life skills curriculum, First Tee creates active learning experiences that build inner strength, self-confidence and resilience that kids can carry to everything they do. These character education programs are offered at golf courses, schools and youth centers in all 50 states and at six international locations.

About PGA TOUR First Tee Foundation (“First Tee”)  

First Tee (www.firsttee.org) is a 501(c)(3) nonprofit youth development organization that is supported by the PGA TOUR. Its mission is to impact the lives of young people by providing educational programs that build character and instill life-enhancing values through the game of golf. In 2022, First Tee celebrates its 25th anniversary and reaching millions of youth through its network of 150 chapters, 10,000 schools and 1,700 youth centers. Headquartered in Ponte Vedra Beach, Florida, USA, programs are delivered in all 50 United States and select international locations. President George W. Bush serves as Honorary Chair.  

Contacts:
Sara Henika
[email protected]
(904)881-7398

First Tee Game Changers Academy to Explore Issues of Race and Equality with Teen Participants

First Tee has partnered with RISE to facilitate the national event held July 20-24 in Philadelphia

ST. AUGUSTINE, Fla. (January 18, 2021) − First Tee, a youth development organization that helps kids and teens build their strength of character through golf, will host the First Tee Game Changers Academy Honoring Joe Louis Barrow, Jr. at Holy Family University in Philadelphia, July 20-24, 2021. First Tee teens attending this five-day learning and empowerment academy will participate in critical conversations around issues of identity, racism, equity and empathy. The event will feature engaging and interactive workshops facilitated by RISE, a national nonprofit and leader in the sports community championing social justice and working to improve race relations. The workshops will be paired with introspective activities and reflections led by our nationally trained First Tee coaches and keynote speakers from the sports industry including Philadelphia native and PGA TOUR Chief Legal Officer, Len Brown. First Tee – Greater Philadelphia will host the teens for golf outings at John F. Byrne Golf Course where they will continue to build upon their connections with other participants from around the country and hear different perspectives from their peers. The Academy builds throughout the week into a final outreach project in Philadelphia. “The events of 2020 have reinforced the need for dialogue and to provide a platform for our teens to explore critical topics like diversity, equity and inclusion,” said Greg McLaughlin, First Tee CEO. “Joe Louis Barrow, Jr., has always been an advocate for social justice and I’m proud to carry forward his passion through an event that will empower our participants to be game changers in their community.” This Academy is an evolution of our longest standing participant event, the Life Skills Academy Honoring Joe Louis Barrow, Jr. The enhanced event addresses the challenges our teens face in their daily lives and better equips them to build the strength of character to be game changers in their communities. The Academy honors First Tee’s former CEO, Joe Louis Barrow, Jr., who led the organization from 2000 until his retirement in 2017. “First Tee has and always will be a program that encourages personal growth and life skill development that young people can take with them wherever they go,” said Barrow. “I’m grateful to be associated with an event that will serve as an important platform for critical conversations on the subject of racial equity. I believe it will have a significant impact on the young people who attend, and ultimately their families and communities.” First Tee Game Changers Academy Honoring Joe Louis Barrow, Jr. is one of several national opportunities provided by First Tee headquarters designed to inspire and encourage high school students on a deeper level as they progress through the program and toward higher education opportunities. Ninety-six First Tee teens will be selected for this event via an application process that opens Feb. 9. First Tee is a youth development organization that enables kids to build the strength of character that empowers them through a lifetime of new challenges. By seamlessly integrating the game of golf with a life skills curriculum, First Tee creates active learning experiences that build inner strength, self-confidence and resilience that kids can carry to everything they do. These character education programs are offered at golf courses, schools and youth centers in all 50 states and six international locations. For more information on First Tee, visit www.firsttee.org.

First Tee is Showing Up Stronger after 23 Years

For more than a year, we have been working on a revitalization of the First Tee brand to ensure we stay connected with today’s young people

For more than two decades, we’ve been helping kids and teens learn life skills and build core values using the game of golf as the vehicle. Now, it’s time for us to write our own growth story. In May 2019, we began a process of reflecting on who we are, what we’re capable of and how we can show up stronger for this generation of kids. This brand evolution is grounded in research and insights from key stakeholders and is an updated reflection of who First Tee is and our promise to help empower kids to build their strength of character. Since 1997, when First Tee was first launched in Central Park, Manhattan, NY, the intention was clear: leveraging one of the most engaging sports to enrich the lives of young people. It’s been a lot of hard work, but we are proud to now be serving many communities through our network of chapters, schools and community partnerships. It’s all about empowering kids. And we still think golf is the perfect platform in which to do it. “There is little doubt the world has changed significantly over the last 23 years,” said Greg McLaughlin, CEO of First Tee. “Today’s kids and teens are facing pressures that are different from previous generations, and it’s important that we look in the mirror to ensure we are approaching our work with as much relevance and awareness of today’s families as possible. I am proud of the team who has worked so hard to really understand our participants, alumni, parents, coaches, volunteers, chapters, donors and many more who pour their hearts into our mission each day in their communities. “This year has been challenging on many levels. We debated holding tight on this project, but in the end, our chapters were hungry for the ability to reinforce the incredible work they do through this brand refresh, so we decided to move forward now.” The brand evolution was led by Sub Rosa, a brand strategy and design practice, and included PGA TOUR creative, marketing and communications teams. The evolution includes refreshed brand purpose and story, as well as a new logo, which is a metaphor for the growth guidance at the heart of First Tee. The changes also include removing “The” from the organization’s name and updated colors and patterns. We will continue to build experiences that build character to empower kids through a lifetime of new challenges and continuous personal growth. By seamlessly integrating the game of golf with a life skills curriculum, we create active learning experiences that build inner strength, self-confidence and resilience that kids can carry to everything they do. These character education programs are offered at golf courses, schools and youth centers in all 50 states and at six international locations.